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The Leader's Voice: How Communication Can Inspire Action and Get Results!

By: Ron Crossland, Boyd Clark
Hardcover: 169 pages ; Dimensions (in inches): 0.80 x 9.24 x 6.34
Publisher: SelectBooks; 1st edition (July 2002)
ISBN: 1590790162

This is a book on leadership communication. It covers a decade of research by the authors, who are currently executives with tompeterscompany!, chaired by Tom Peters, author of In Search of Excellence.

Book is written in a lively, business style, with many business and governmental case studies.

Basic premise of the book is that effect leaders always communicate simultaneously on three channels of communication: factual, emotional, and symbolic. The reason this is effective is that this is how the human brain is wired.

Book further postulates that the biggest problem with leadership communication is the illusion that it has occurred. Most leaders commit one of four fatal assumptions. After communicating they assume constituents 1. understand what was communicated, 2. agree with what was communicated, 3. care about what was communicated, 4. know what to do about what was communicated.

Boyd Clarke is the CEO of tompeterscompany!
Ron Crossland is the Vice Chair tompeterscompany!

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